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Allianz Global Investors drives product awareness with lenticular installation in Ocean Financial Centre

Singapore, 18 May 2017 - With the world inundated by so much information, Allianz Global Investors (AllianzGI) is committed to connect with its customers. It aims to deliver something fresh in order to retain top-of-mind awareness in Singapore’s financial arena. 

AllianzGI, iNNN Creative Solutions, Ca
rat Singapore and the outdoor arm of SPH - SPHMBO, transformed the 37m ordinary wallscape along the underground pedestrian walkway at Ocean Financial Centre to a purposeful and creative lenticular “art piece”. A series of simple and effective messages, which gradually reveal themselves as one walks in either direction along the walkway, are also embedded in the lenticular display. On top of the ‘wow’ factor, there is an element of mystery and surprise when one takes it all in.

It is exciting to see ho
w AllianzGI develops new ways to present their investment ideas. Aimed at the PMEB crowd working in the financial district, the creative execution reflects its two-word philosophy “Understand. Act.”. Just as the statement implies, AllianzGI aims to stand out as the trusted investment partner by understanding clients’ needs and acting decisively with different strategies to help clients go further with their investments and grow their wealth. 

Ms Peggy Lee, Managing Director & Chief Marketing Officer of Greater China & South East Asia, Allianz Global Investors, said: “Media spaces have gradually been ’serving as’ wallpapers to audiences in crowded areas. To stand out from the crowd and catch our audiences’ attention, we made the best use of this large media space in this prime location to deploy a 2-way lenticular. Not only do we want to invite our audiences to “interact” with our interesting lenticular design, we also want to encourage them to explore and discover by themselves the “hidden” messages AllianzGI would like to bring out.”

 
For more information, visit www.allianzgi.sg

To explore unique advertising opportunities with SPHMBO, please call Sales Hotline at 6319-5226.
 
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For more information, please contact:
 
Irene Sim (Ms)
Product Development Executive
SPHMBO, Integrated Marketing Division
Singapore Press Holdings Limited
DID: 6319 1271
E-mail: irenesim@sph.com.sg
 
Deror Wong (Mr)
Assistant Manager
Corporate Communications & CSR
Singapore Press Holdings Limited
DID: 6319 1226
E-mail: derorw@sph.com.sg
 
About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.


Media 

The English/Malay/Tamil Media group comprises the print and digital operations of The Straits Times, The Business Times, The New Paper, Berita Harian and their respective student publications. It also includes subsidiaries Tamil Murasu Ltd, which publishes Tamil Murasu and tabla!; book publishing arm Straits Times Press; SPH Data Services, which licenses the use of the Straits Times Index in partnership with the Singapore Exchange and FTSE-Russell Ltd; financial data company ShareInvestor; the two English stations of SPH Radio - Kiss92 and ONE FM 91.3 and SPH Golf (including SPH Pacom Ltd). 

The Chinese Media group publishes three Chinese newspapers in print and digital format - Lianhe Zaobao, Lianhe Wanbao and Shin Min Daily News; four student weeklies - zbCOMMA, Thumbs Up, Thumbs Up Junior and Thumbs Up Little Junior, and ZBBZ Newsgazine. It also operates SPH Radio's Chinese radio station, UFM100.3, and Focus Publishing, which produces a range of books and magazines including U-Weekly.

SPH's other new media initiatives include AsiaOne, Stomp, 
zaobao.sgzaobao.com and SPH Razor. 

On an average day, 2.5 million* individuals or 59 per cent of people above 15 years old, read one of SPH's news publications in print copies or one of our digital platforms. 
(
* Nielsen Media Index 2016, Monday-Sunday, read any SPH newspapers in print or digital format)

SPH Magazines, SPH's wholly-owned subsidiary, publishes and produces more than 100 magazine titles and has various online sites, like 
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SPH also provides out-of-home (OOH) advertising options where it manages large format digital screens and static billboards at key locations in the Central Business District, Orchard Road, City Fringe as well as major heartland hubs.

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SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today.


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SPH REIT is a Singapore-based REIT established to invest in a portfolio of income-producing real estate primarily for retail purposes. SPH REIT comprises Paragon, a premier upscale retail mall and medical suite/office property in Orchard Road and The Clementi Mall, a mid-market suburban mall in the centre of Clementi town.

The Seletar Mall, located in Sengkang, is SPH's latest retail development. This property is a potential asset to be injected into SPH REIT. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.


Other Businesses

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SPH’s online classifieds include the leading online marketplace for jobs (STJobs, FastJobs), property (STProperty), cars (STCars) and general classifieds (STClassifieds,Trezo), sgCarMart and StreetSine.

SPH's regional joint venture online classifieds business has a number of leading online classifieds sites in the region.


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Sphere Exhibits, Sphere Conferences, Exhibits Inc and Bizlink Exhibition Services organise innovative consumer and trade events and exhibitions as well as large scale conferences in Singapore and the region.

 
Healthcare

SPH owns Orange Valley which operates nursing homes. 

Education

SPH has a 22 per cent stake in preschool and enrichment provider MindChamps.

For more information, please visit 
www.sph.com.sg