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The Straits Times launches ST+ loyalty programme to reward subscribers

SINGAPORE, 18 April 2017 - Subscribing to The Straits Times (ST) now comes "with benefits" - special discounts and access offered by over 100 partners.

This comes with the launch of the ST+ programme, aimed at rewarding its loyal subscribers who are already enjoying its award-winning content across platforms.

Along with other new initiatives from ST such as ST Video, ST Food and even an ST Wine club, the ST+ programme will also include a new The ST+ e-card which can be used to redeem privileges from well-known brands such as Courts Singapore, Harvey Norman, M1, Canon, Wildlife Reserves Singapore, New Balance, GoldHeart Jewelry and City Gas.

The ST+ e-card can be downloaded from today (April 18) from the Apple App Store for iPhone users, and from Google Play for Android phone users. To do so, subscribers should search for and download the SPH Rewards app. Those who already have a mySPH account can use the same user ID and password to log in. Those who have yet to create this account should follow the simple steps to register for one. Subscribers can get their family members to download the app on their own devices and sign in using the same login details, so that they too can benefit from the deals.

Once that is done, all members need to do is flash their The ST+ e-cards on the phones to enjoy the benefits.

Mr Warren Fernandez, Editor-in-Chief of SPH's English, Malay & Tamil Media Group and Editor of The Straits Times, said: "The ST+ e-card will sit in your phone, which most people have with them throughout the day. With this, they will enjoy great offers and access, which we have worked with our partners to deliver to them. This way, ST will not only bring you trusted news and views, but also help you enjoy some other great benefits too."

To promote the launch and to welcome ST+ shoppers, Harvey Norman is giving $10 vouchers to the first 100 shoppers who head down to their flagship mega store at Millenia Walk every Wednesday and Thursday until the end of April.

Ms Amy Leo, Senior Manager, Business Partnership of SPH Circulation, said: "We will continue to engage and excite our subscribers with attractive offers and benefits. In essence, you get more being our direct subscriber. At the same time, we strive to bring value to our partners in growing awareness and usage of their products and services via our platforms.”

Ms Eloise Sim, Harvey Norman’s General Manager of Marketing Communications, said: “We are glad to come on board this ST loyalty initiative. It is a great way for us to engage the readers and serve up a variety of rewarding promotions, special sales and product launches.”

Ms Jasmine Seow, Merchandise Director, Courts Singapore, said: “Courts has been partnering The Straits Times since we started out in Singapore, 43 years ago. We are proud to bring attractive rewards to ST’s loyal readers, who are also our loyal customers and have supported us over the years. For a start and as a small token of our appreciation, ST+ members will get to enjoy $10 off a minimum purchase of $50 at our 14 stores across the island as well as Courts Online. ST readers can look forward to more rewards throughout the year from Courts.”

Among other benefits offered by The ST+ e-card are:

- Premium wine orders from ST Wine will come with a $20 discount for one-off purchases; a free bottle of premium sparkling wine worth $45 with the three-month wine subscription; and a free bottle of premium sparkling wine worth $45 plus crystal wine glasses worth $150 with the six-month wine subscription.

- Dining deals at top hotels such as Carlton Hotel, Fairmont Singapore, The Fullerton and Fullerton Bay Hotel, Mandarin Orchard, M Social, Orchard Hotel and Swissôtel. These range from 15% to 20% discounts for dining at all their restaurants as well as stay-cation specials for ST+ members. 

Mr Cavaliere Giovanni Viterale, General Manager, The Fullerton Heritage, said: "The Fullerton Heritage is delighted to partner with The Straits Times on the launch of ST+. We look forward to welcoming its discerning readers to our vibrant precinct with a host of exceptional cuisine and attractive dining deals in our nine dining outlets."

- Popular dining chain Ministry of Food, which has multiple brand-name restaurants with more than 50 outlets islandwide, is offering a weekday 10% dining discount for ST+ members.

- Camera buffs will enjoy 8% off for cameras and other accessories at Canon’s e-shop.  

- Personalised service for an apartment or car purchase by Far East Group, Tan Chong Motor Sales and Motor Image Enterprises.

The number of deals for the ST+ Rewards will keep growing in the coming months as The Straits Times team engages more partners to offer attractive discounts and special privileges at their retail and dining outlets, hotels, recreational and theme parks, spa and wellness centres as well as travel and e-commerce platforms.

For enquiries about the ST+ Rewards App, subscribers can call 6388 3838 or email: circs@sph.com.sg.

Readers who want to subscribe to The Straits Times to enjoy the ST+ benefits can call 6388 3838 or visit www.sphsubscription.com.sg 

Attachment:



Issued by Singapore Press Holdings Ltd
Co. Registration. No. 198402868E 

For more information, please contact:

Tan Ooi Boon (Mr)
Senior Vice President
English, Malay & Tamil Media Group
Singapore Press Holdings Limited
DID: 6319 5918 
Email: ooiboon@sph.com.sg

Deror Wong (Mr)
Assistant Manager

Corporate Communications & CSR 
Singapore Press Holdings Limited
DID: 6319 1226 
Email: derorw@sph.com.sg

About The Straits Times 

The Straits Times, the English-language flagship daily of Singapore Press Holdings, is the most-read newspaper in Singapore and is followed widely in the region for its comprehensive coverage of local, regional and world news, provided by its correspondents in 20 bureaus in major cities worldwide. 

Launched on July 15, 1845, The Straits Times underwent a major redesign across all platforms in July 2015, when it celebrated its 170th anniversary. This revamp is part of its continuing efforts to refresh its products, maintain quality and stay relevant to the changing needs of its readers. Its integrated newsroom operates round-the-clock, providing readers with news as it happens on all platforms, from its website at www.straitstimes.com, Apple and Android apps to social media. 

The Straits Times is a member of two media networks - the Asia News Network and the Impact Journalism Day alliance of newspapers - and it has won multiple international media awards, including from the Society of Publishers in Asia, the World Association of Newspapers and News Publishers, the Pacific Area Newspaper Publishers' Association (Panpa), Society of News Design and Wan-Ifra. Its revamped paper won a gold medal for overall newspaper design by the World Association of Newspaper at the Asian Media Awards in Manila in 2016.