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SPHMBO LED Truck Debut Appearance at UFM100.3's U1000 Music Countdown

Singapore, 6 April 2017 - Digital outdoor advertising wheeled its way into the heart of Orchard Road - literally - on a mobile truck fitted with LED screens on its sides, as radio DJs from UFM100.3 worked up the crowd with the station listeners' favourite songs. UFM100.3 is the Chinese radio station of SPH Radio. 

The U1000 Music Countdown (U选1000) event was held over three days from 31 Mar 2017 at the outdoor atrium of Plaza Singapura to announce the results of listeners' votes cast earlier. A selection of the top 1000 songs was played by DJs Jingyun and Xinying at a live broadcast to an appreciative audience who had gathered at the atrium. 


Local singer Jocie Kok 郭美美 made a special appearance on Day 1 and DJs Anna and Chengyao hosted games and entertained the crowd on Day 2. The winners walked away with vouchers from KokoPanda, HUSK or Popbar, and travel kits from Crabtree & Evelyn and Kiehl’s. Vitagen drinks were given out to the public with the compliments from VITAGEN Less Sugar, presenter of the event. 

The public were encouraged to take part in a contest by posting photos of themselves with Vitagen drinks and UFM fan cards on the UFM100.3 Facebook page. Those who participated stand to win prizes, including a $1000 cash prize. 

In keeping with the carnival atmosphere, the LED truck, supplied by SPHMBO, the Out-of-Home media unit of SPH, was bedecked in UFM100.3’s vibrant colors and logo. To widen the reach and draw attention to the event, the screen on the truck showed segments of the Countdown from the "live" broadcast of UFM100.3 Facebook. The almost 4m by 2m screens, equipped with a 4 channel high power sound system, also entertained the audience with a number of UFM100.3’s countdown videos.

Mr Sim Hong Huat, General Manager of SPH Radio said: “The LED truck has added a new dimension to our LIVE events and greatly expanded the possibilities of engagement with our audience. The visibility of our brand and activities is greatly enhanced through this vehicle”. 

For those who missed the event, the U1000 Countdown finale will be held at the outdoor main stage of Bugis Junction between 1pm and 8pm on14 April 2017. As a prelude, the public will be able to enjoy viewing a variety of music videos, courtesy of UFM100.3, on the LED truck, which will be stationed at the same location from 10 April 2017.

Attachments:
 


Issued by Singapore Press Holdings Ltd
Co. Registration. No. 198402868E


For more information, please contact:

Evan Lau (Mr)
Product Development Manager
SPHMBO
Singapore Press Holdings Limited
DID: 6319 1698
Email: 
evanlau@sph.com.sg 

Deror Wong (Mr)
Assistant Manager
Corporate Communications & CSR
Singapore Press Holdings Limited
DID: 6319 1226
E-mail: derorw@sph.com.sg


About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.


Media 

The English/Malay/Tamil Media group comprises the print and digital operations of The Straits Times, The Business Times, The New Paper, Berita Harian and their respective student publications. It also includes subsidiaries Tamil Murasu Ltd, which publishes Tamil Murasu and tabla!; book publishing arm Straits Times Press; SPH Data Services, which licenses the use of the Straits Times Index in partnership with the Singapore Exchange and FTSE-Russell Ltd; financial data company ShareInvestor; the two English stations of SPH Radio - Kiss92 and ONE FM 91.3 and SPH Golf (including SPH Pacom Ltd). 

The Chinese Media group publishes three Chinese newspapers in print and digital format - Lianhe Zaobao, Lianhe Wanbao and Shin Min Daily News; four student weeklies - zbCOMMA, Thumbs Up, Thumbs Up Junior and Thumbs Up Little Junior, and ZBBZ Newsgazine. It also operates SPH Radio's Chinese radio station, UFM100.3, and Focus Publishing, which produces a range of books and magazines including U-Weekly.

SPH's other new media initiatives include AsiaOne, Stomp, 
zaobao.sgzaobao.com and SPH Razor. 

On an average day, 2.5 million* individuals or 59 per cent of people above 15 years old, read one of SPH's news publications in print copies or one of our digital platforms. 
(
* Nielsen Media Index 2016, Monday-Sunday, read any SPH newspapers in print or digital format)

SPH Magazines, SPH's wholly-owned subsidiary, publishes and produces more than 100 magazine titles and has various online sites, like 
hardwarezone.comherworldplus.com and luxuryinsider.com in Singapore and the region, covering a broad range of interests from lifestyle to information technology. It has also invested in digital newsstand Magzter.

SPH also provides out-of-home (OOH) advertising options where it manages large format digital screens and static billboards at key locations in the Central Business District, Orchard Road, City Fringe as well as major heartland hubs.

SPH Buzz is a modern retail convenience chain with a network of stores around the island.

SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today.


Properties

SPH REIT is a Singapore-based REIT established to invest in a portfolio of income-producing real estate primarily for retail purposes. SPH REIT comprises Paragon, a premier upscale retail mall and medical suite/office property in Orchard Road and The Clementi Mall, a mid-market suburban mall in the centre of Clementi town.

The Seletar Mall, located in Sengkang, is SPH's latest retail development. This property is a potential asset to be injected into SPH REIT. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.


Other Businesses

Online Classifieds

SPH’s online classifieds include the leading online marketplace for jobs (STJobs, FastJobs), property (STProperty), cars (STCars) and general classifieds (STClassifieds,Trezo), sgCarMart and StreetSine.

SPH's regional joint venture online classifieds business has a number of leading online classifieds sites in the region.


Events and Exhibitions

Sphere Exhibits, Sphere Conferences, Exhibits Inc and Bizlink Exhibition Services organise innovative consumer and trade events and exhibitions as well as large scale conferences in Singapore and the region. 


Education

SPH has a 22 per cent stake in preschool and enrichment provider MindChamps.

For more information, please visit 
www.sph.com.sg