Singapore, 4 January 2017 – The Men’s Health Urbanathlon returns for its 8th edition on 4 March with an entirely revamped race format - with bigger and tougher obstacles than ever before. This year, Urbanathletes get to experience free-form running in the heart of Orchard, and tackle a series of obstacle zones that challenges both their physical and mental capabilities.
Singapore’s original urban obstacle race looks set to be the toughest edition yet. There will be four mega obstacle zones that comprise various themed obstacles. Their locations will be revealed to runners before the race, and participants will plan their own route to each obstacle zone on an estimated 12km course.
Urbanathletes can look forward to finishing off the race with a grand finale obstacle: The Urban Warrior Course. It is a brand new multi-stage obstacle structure that will be erected at Ngee Ann City Civic Plaza, with grueling challenges that only the fittest can survive.
Ms Pang Lee Cheng, General Manager, SPH Magazines, said: “The Men’s Health Urbanathlon has always been an event that brings the brand and our sponsors closer to Singapore’s running community. This year’s revamp reflects our desire to push Urbanathletes to the next level, to help them achieve tougher fitness goals and to experience what it’s like to compete on a more exciting stage like Orchard Road.”
Sweat it out with stars
Intrigued by the Urbanathlon’s unique concept this year, several personalities are all geared up to take on the challenge: Participating celebrities include almost the entire stable of ONE FM 91.3 DJs, including Glenn Ong, Andre Hoeden, Shaun Tupaz, Shan Wee, Cheryl Miles, Elliot Danker and Harry Corro.
Other celebrities include Noah Yap of Ah Boys To Men fame, as well as Adrian Jalaludin, Fiona Lim, Wallace Ang and Caleb Wong.
Singapore sports personalities such as S-League footballer Fabian Kwok, mountaineer Edwin Siew, Anne Qi-Hui, Baldwin Choy and Jeri Chua will also be participating in the challenge.
A key highlight on Singapore’s running calendar
The Men’s Health Urbanathlon 2017 is open to both men and women aged 18 years and above. Alongside the men, female runners have also displayed equal grit and finesse in navigating the obstacles in previous editions. Besides having top-quality obstacles, Urbanathlon 2017 also boasts attractive prizes and race packs for participants.
Furthermore, urbanathletes will get to enjoy food, drinks and entertainment at the vibrant race village after crossing the finishing line. Friends and family members of runners are welcome to cheer them on at each obstacle zone, and join in the post-race festivities.
The Singapore Men’s Health Urbanathlon is jointly-organised by SPH Magazines and Hivelocity.
Registration is now open. Participants who sign up by 15 January 2017 will enjoy $20 off the original price at an Early Bird rate of $108. Teams of four and more will enjoy a further discount at only $98 per person. Each Urbanathlete will receive a race pack worth over $100, including an Adidas race tee and a complimentary six-month digital subscription to Men’s Health Singapore.
For more information, please visit http://www.menshealth.com.sg/mhu
Attached: Factsheet of The Singapore Men’s Health Urbanathlon
ISSUED BY SPH MAGAZINES PTE LTD
Co. Regn No.: 196900476M
For more information, please contact:
Marketing | Men's Health
SPH Magazines Pte Ltd
DID: 6319 3083
Corporate Communications & CSR
Singapore Press Holdings Limited
DID: 6319 1553
About Men’s Health Singapore
Men’s Health is the “100% Useful” magazine for the sophisticated and active man focusing on men’s fitness, health, sex and relationships, grooming and style. Men’s Health is Singapore's no. 1 men's magazine, with a readership of 56,000 (Source: AC Nielsen Media Index 2016). For more information and to subscribe, log on to menshealth.com.sg.
About SPH Magazines
A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media organisation Singapore Press Holdings Limited.
With a proven track record for sterling editorial content, award-winning designs and creative solutions, SPH Magazines together with its subsidiaries, Blu Inc Holdings (Malaysia) Sdn Bhd, Blu Inc Media (HK) Limited and Blu Inc Media China, raise the bar as a dynamic publisher. In its stable are about 100 titles in the region, in English, Chinese and other languages, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other titles such as Female, Cleo, The Women's Weekly, Harper's BAZAAR, Cosmopolitan, The Peak, ICON, Home & Decor, Nuyou, Torque, Asia-Pacific Boating, AsiaSpa and LP Luxury Properties are among the highest-circulating titles and best-read in their respective lifestyle categories.
In addition, websites such as herworldPLUS.com, HardwareZone.com and Luxury-Insider.com have extended its reach online, engaging readers with interactive content, capturing audience beyond print.
SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. clickTRUE Pte Ltd, an associate company of SPH Magazines, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation.
With a vision to continue regional growth, SPH Magazines is set to hold a leading position in publishing in Asia, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, The Philippines and Vietnam.
As a Publisher of Choice, SPH Magazines aims to deliver the best to meet the diverse needs and interests of readers and advertisers.
Visit www.sphmagazines.com.sg for more information.
About HiVelocity Pte Ltd
HiVelocity Events is one of Singapore’s premier sports marketing and event management firms, having organised more than 90 events in the past 10 years. Some of HiVelocity’s notable past and present events include the Aviva Ironman 70.3 Triathlon, formerly the largest triathlon in Asia; the Men’s Health Urbanathlon, Singapore’s largest obstacle race, and the Great Eastern Women’s Run, the largest all-women’s run in the region. HiVelocity was also responsible for creating Sundown Marathon in 2008 and make this a successful landmark marathon event in Singapore.