Singapore, 9 April 2012 - There’s nothing like spending two weeks in Australia and SPH UnionWorks' 91.3FM has teamed up with Tourism Australia for the second time for its latest campaign. The campaign, entitled “101 Things”, aims to engage and encourage Singaporeans to explore the exciting range of experiences in Australia.
The campaign, which gives participants a chance to win a two-week action-packed trip with 91.3FM DJ Charmaine Yee, is part of Tourism Australia's ongoing global marketing initiative - There's Nothing Like Australia.
Listeners are invited to caption their favourite photos of Australian experiences on www.australia101things.com in return for a chance to win a trip of a lifetime, and experience the best of Australia's culture, night-life, dining, shopping, adventure and nature.
The winner will travel in the company of local radio celebrity, 91.3FM DJ Charmaine Yee, and their Australian experiences will be broadcasted live on-air, on weekdays from 2pm to 4pm.
Charmaine shared her thoughts on the upcoming trip: “I am truly grateful to Tourism Australia and 91.3FM for sending me on the adventure trip of my life. I look forward to experiencing a fortnight of fun with the winning travel buddy!”
Brent Anderson, Tourism Australia's Country Manager for Singapore, noted that many Singaporeans have visited or lived in Australia: "By showcasing new discoveries and new takes on old favourites, we will give them more reasons to come back."
Entries close on April 15, Sunday, so log on to www.radio913.com for more details.
For more details, please contact:
Mr Mohd Aidil B Md Yusof
Advertising & Promotions Executive
DID: 6319 4004
Ms Hannah Teo
SPH UnionWorks Pte Ltd
DID: 6319 4017
Mr Gary Yeo
Singapore Press Holdings Limited
DID: 6319 1225
About SPH UnionWorks Pte Ltd
SPH UnionWorks Pte Ltd is an 80-20 joint venture between SPH Multimedia and NTUC Media. SPH UnionWorks manages and operates three radio stations, 91.3FM, Radio 100.3 and 92FM.
91.3FM is an English Contemporary Hit Radio (CHR) music station playing new and current top 40 hits targeting listeners under 40s. Programs and promotions are injected with loads of fun and quirkiness with a key focus on engagement and the listener’s experience. 91.3FM has become well known for identifying and playing hits before they are hits. Listeners are given control over the playlist through 91.3FM’s online feedback platform called “Rate The Hits” which allows listeners to directly influence which songs they want to hear and how often.
The station is also focused on engagement with its listeners through on-ground events such as its signature “Must Drink Friday” held on the last Friday of the month with free flow of drinks and interaction with their favourite DJs. 91.3FM also engages its listeners on the street with its Street Team and Car Decal Giveaways, in school with Recess Express school visits, online with Facebook and the station website, and on Mobile with 91.3FM’s iPhone & Android apps.
Its growth momentum has been going from strength to strength. Against other local mainstream English music stations*, 91.3FM saw its share doubled from 8% in 2009 to 16% in 2011 with listeners 15-39 years old, making it the third most popular music station for under 40s. The station also added a massive 93,000 new listeners to a total listenership of 291,000**.
The newest radio station to hit the local FM market, 92FM, is slated for launch in late 2012 with a targeted focus on women and families. It will provide in-depth women and family content, coupled with adult contemporary music. Women aged 25 and above, and families will find the channel informative and entertaining.
92FM will see experts share their knowledge on topics such as Relationships and Family Matters, Health and Wellness issues, Financial Planning and Career Advancements. It will also cover Fashion and Beauty, Shopping, Entertainment, as well as offer listings of family friendly and community events. Tapping on its collaboration with SPH Magazines, 92FM will offer listeners the latest information, the best fashion and beauty bargains in town, and more
Radio 100.3 is a highly-charged Mandarin infotainment station targeting at working professionals in their 30s and 40s. Its creative, lively and engaging delivery style is able to consistently hook listeners on for a far longer period of listening. Program content is designed to cater specifically for the busy individuals with timely updates and discussion on current affairs, financial planning, property investment, communication, lifestyle, music and entertainment.
The station actively engages its listeners through various interactive events such as dinner gatherings and its annual family day to build rapport and bonding. To further strengthen loyalty, DJs also reaches out to the public through its “Da Fun Song” outdoor activations, conducting games and giveaway prizes while introducing the station to new potential listeners. Radio 100.3 also supports various non-profit and charity organizations and successfully initiated a CSR program, “Star of the Month”, to raise public awareness for the underprivileged.
Radio 100.3 also organizes its signature DJ Hunt event “Fight Club” at tertiary institutions in search of young radio talents. On the entertainment side, the station’s alliance to the Global Golden Chart meant listeners are the first to hear exclusive new song releases and interviews with today’s hottest pop artistes. Radio 100.3 is also the first radio station to broadcast Korean pop music in the local market through its daily 1 hour segment on weekday nights and regularly hosts autograph sessions and showcases.
91.3FM, Radio 100.3 and 92FM offer a great synergy of content with tie-ups with SPH Newspapers, Magazines and SPH Multimedia Platforms.
*share compared against Class95, 987FM, Gold 90.5 and Power 98.
** Increase in cume between Wave 2, 2009 and Wave 2, 2011. (Base: P15+ Mon – Fri 24 hrs)
About Singapore Press Holdings Ltd
Main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia's leading media organisation, engaging minds and enriching lives across multiple languages and platforms. It publishes 18 newspaper titles in four languages and over 100 magazine titles in Singapore and the region. On an average day, – 2.92 million individuals or 74 percent of people above 15 years old, read one of SPH’s news publications. SPH’s internet editions of its major newspapers enjoy over 330 million page views with 18 million unique visitors each month. Other new media initiatives include AsiaOne, omy.sg, ST701, Stomp and The Straits Times RazorTV. SPH has also ventured into book publishing, broadcasting, out-of-home advertising and properties.