Business, psychology and health-care programmes in demand at the CATS Classified Learning For Success Exhibition
Singapore, 7 April 2012 – Private education organisations which participated in the CATS Classified Learning For Success Exhibition today at Suntec Singapore reported that psychology and business programmes were the more popular courses that many of their prospective students who visited the event were making inquiries about.
Mr David Aw Yong, Senior Marketing Manager of the Management Dev
elopment Institute of Singapore (MDIS), said: “We have quite a lot of demand for business courses, as these are much more general. The bulk of the inquiries have been about diplomas, and quite a number are working professionals seeking to change careers.”
One person who signed up for a degree in international business and management with MDIS was Ms Irna Jumahat, 23, who said: “I’m actually signing up for this course for my 20-year-old sister, not for myself!”
TMC Academy and PSB Academy were two other schools which confirmed that business courses were popular. Said PSB Academy’s Marketing and Communications Executive, Mr Ken Peh: “People see business courses as the norm in the business industry where qualifications are concerned.”
But psychology and programmes relating to health-care also put in a good showing.
At Hui & Kuah Educational Consultants, Mr Philip Kuah, Managing Director, commented: “I’m seeing a lot of interest in health science courses. People are more affluent and living longer, and the Government is promoting the importance of health care, so there’s more interest these days.”
At education consultancy CMS (Pte) Ltd, Mr David Teo, Managing Director, said: “The courses I’m getting a lot of inquiries about are medicine, law, biometrical sciences, psychology, mass communications and business.”
Other organisations besides CMS which saw an interest in psychology courses included education consultancy AS Educentre, and Arium School of Arts & Sciences.
Ms Maria Lee, Academic Advisor of Arium School of Arts & Sciences, said: “Psychology, child psychology and criminology are among our most popular courses. The childcare industry is growing in Singapore, and teachers and parents are more interested now in finding out how to use psychology to get children to learn.”
Education institutions participating in the event saw inquiries mostly from Singaporeans rather than from international students.
“I would say that 70 per cent of my visitors have been Singaporeans,” said Mr David Teo of CMS (Pte) Ltd.
As at 4.30pm today, more than 4,500 people have visited the exhibition. Visitors to the exhibition were able to choose from hundreds of courses from 105 universities and other academic institutions from countries like Australia, the United Kingdom, the United States of America, France, New Zealand and Canada. The programmes available spanned all academic levels – certificate, diploma, undergraduate and postgraduate. They are available to students based in Singapore, thanks to partnerships between the overseas institutions and the 18 local private education organisations represented at the exhibition.
Besides checking out the academic programmes, visitors could also find out about study loans. And those who signed up for a course with any of the exhibitors were entered in a draw to win an Asus laptop worth $1,598.
This education exhibition is held annually by CATS Classified to give its education-sector advertisers an opportunity to connect face-to-face with prospective students. Besides providing advertisers with an additional platform for branding and exposure, it also gives members of the public a convenient venue where they can browse through programme offerings from a wide spectrum of education providers.
The event was supported by a Learning For Success newspaper advertising feature published in CATS Classified in The Straits Times today.
For more information, please contact:
Adele Ong (Ms)
Advertising & Promotions
Singapore Press Holdings
DID: 6319 5984
Kim Soo Nan (Mr)
Head, Advertising & Promotions
Singapore Press Holdings
DID: 6319 5978
Gary Yeo (Mr)
Singapore Press Holdings Limited
DID: 6319 1225
About CATS Classified
CATS Classified is part of the Marketing Division of Singapore Press Holdings Limited. It offers the most comprehensive marketplace for products, services and employment through CATS Classified in The Straits Times, Lianhe Zaobao, Lianhe Wanbao, Shin Min Daily News, CATS Klassified in Berita Harian & CATS Fastads in The New Paper.
About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.
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In Singapore, SPH publishes 18 newspaper titles in four languages. On an average day, 2.92 million individuals or 74 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.
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Beyond print, the Internet editions of SPH newspapers enjoy over 330 million page views with 18 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; Stomp, omy.sg, and The Straits Times RazorTV. SPH also launched The Straits Times’ iPad and enhanced iPhone applications, an Android smartphone application and The Business Times Weekend's iPad application. SPH's Chinese flagship newspaper Lianhe Zaobao has also launched its digital platforms which include a web application, as well as online and PDF versions.
SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Chinese and 91.3FM in English.
Events and Out-of-Home Advertising
SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s leading Digital Out-of-Home advertising company.
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. Its latest retail development, The Clementi Mall, started business operations in 2011. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.