A Different Kind of Food Show
- Sphere Exhibits’ inaugural event debuts at Suntec this month
Singapore, 7 November 2008 –
Sphere Exhibits´ inaugural show, The Food Safari and Home Electronics
Fair, will open this week from 14 to 16 November at the Suntec
Convention Halls 402, 403 and 404. The show is on from 11am to 10pm
daily. Admission is free.
Spanning 8,000 square
metres across three halls, the three-day event will allow visitors to
indulge in Singapore´s favourite activities – Eating, Drinking and
Shopping – all at once!
Unlike other food
exhibitions, the event will not only feature food and beverages from
around the world, but will also house a home electronics section where
visitors can sniff out the latest models and irresistible deals from as
low as $5.
From 8pm to 10pm on Friday and
Saturday, bands such as New Asia and Esquina Latina, will also be on
location to provide live music entertainment.
executive director, Mr Chua Wee Phong, said, “Visitors will be treated
to not just a gastronomical experience, but also to an event where they
can bargain hunt for quality home electronics. This is our maiden show
and we wanted it to be different. And being different is what
participants and visitors can expect from Sphere, for all our future
Visitors need not worry about getting lost
in the jungle though, because there will be visible signboards to help
them hunt down the exciting stations as follows:
- The Cook Out – Tantalise your taste-buds with an international array of cuisines ranging from local, Asian to European treats.
- The Watering Holes – Sample a spread of beverages including beers, wine, aperitifs, cocktails and sake.
- Sweet Temptations – It’s ice-cream, chocolates, donuts galore!
- In the Home & Kitchen – Get the best bargains on kitchen & home consumer electrical appliances.
the three days, The Food Safari and Home Electronics Fair will also be
presenting a delicious showcase by renowned culinary experts and
popular food writers. Food consultant Violet Oon, Vice President of the
Singapore Chefs Association Randy Chow, and The Sunday Times food
writers such as Wong Ah Yoke, Tan Hsueh Yun, Teo Pau Lin and Thng Lay
Teen, will guide visitors through an exciting gourmet journey that
promises to be a feast for all senses.
can also pick up useful tips from experts hosting workshops ranging
from wine pairing, gourmet food preparation at home, cheese tasting,
investing in fine wine and more.
Other highlights include:
The Safari King Culinary Challenge
The Safari King Culinary Challenge will showcase the talent of a new
generation of Singapore´s promising young chefs. Come witness and
support the twelve finalists, none older than 30 years old, as they pit
their wits and brains against one another to win the first-ever Safari
will be tasked to create the most innovative and unique new Singapore
dish with a distinctive local flavour, appealing texture, matched with
culinary techniques from around the world.
to the adaptable safari spirit, the competition will feature mystery
ingredients and only the most creative and mentally-flexible challenger
The Safari King Culinary Challenge is
organised in association with the Singapore Chefs´ Association, Violet
Oon Consultants and sponsored by Tasty Singapore, an industry
initiative by International Enterprise (IE) Singapore which encompasses
Singapore´s leading food and beverage product brands.
Safari King Culinary Challenge is an entertaining yet effective avenue
to showcase the food industry’s diverse range of offerings, along with
underlying attributes such as product innovativeness, high standards of
quality and safety - values synomous with the Tasty Singapore branding.
Through the Tasty Singapore brand, IE Singapore hopes to promote the
food industry among international consumers and trade buyers," said Mr
Tan Soon Kim, Deputy Director Corporate Group (Lifestyle and Business
Services) from IE Singapore.
Participating pastry chefs and artists will let their creative hands do
the talking. The cake that best expresses the essence of the event wins
$1,000 cash and a gold medal!
The Hunter´s List
- Ham that melts in your mouth
A must-try is the jamon Iberico ham at the Solymer Asia booth (A33c –
A33f). Prepared with the hind leg of the free-range black-hoofed
Iberian pigs that grazed on acorn, the dry cured burgundy-coloured meat
with well marbled fat is cured for over 30 months. With a mildly-sweet,
distinctive nutty flavour, the Iberico ham will simply melt in one´s
mouth and have them coming back for more!
- Unconventional Pizza-by-the-meter
In Italy, large groups of friends usually get together to share a Pizza
al Metro, which is long and rectangular, filled with different toppings
across several sections. Visitors can have a taste of the
pizza-by-the-meter which will be introduced to Singapore for the first
time at the Lotus Restaurant booth at A33b.
- Healthy Korean Fare
Korean food is not just about kimchi. Find out more about Korean food
culture from Mr and Mrs Park Jae Yong, the founders of Ju Shin Jung,
which operates three Korean restaurants in Singapore. Apart from their
popular ginseng chicken soup (Ju Shin Samaegtang), their specially-made
Korean Ginseng Wine or the “Ogamju”, which consists of five different
spirits in a single package, are also a “must-try”. Ju Shin Jung is at
Booth A34a – A34b.
- Donuts for Christmas
Check out the Christmas donut offerings from J Co & Donuts (Booth
C50). And when you are there, be sure to try out their gourmet expresso
beverages and their J. Cool yoghurt and signature J. Lato, which is a
low-fat Italian soft serve ice-cream.
- Soy so Good
Everyone knows soy beans are full of goodness and they are the best
source of vegetable protein. For the health-conscious ones, do check
out Yeo´s new range of O-Life! soy milk drinks (Booth W6), which are
free from trans-fat and preservatives. Lactose-free and made with
organic non-GMO soy beans, they are great non-dairy alternatives for
the lactose-intolerant, for their daily calcium and protein intake.
- Fused Together
What do you get when you fuse Indian, Chinese and Tibetan cuisines together?
Check out a new taste, the Tangra Chinese cuisine at Fifth Season
(Booth A28b). Popular treats include the momo (a kind of dumpling) and
the thukpa (a hearty noodle soup).
exhibitors include Pu Tien (Chinese cuisine), Sopexa (French food), Hot
Shots (burgers), Toyo Trading (Japanese cuisine), Orange Lantern
Vietnamese Restaurant (Vietnamese cuisine), Sin Hwa Dee Foodstuff
Industries, Village Wok, Wee Nam Kee, Palitalia Wines, True Heritage
Brew and more.
Readers can look forward to the special supplement found in The Straits Times on 14 November for exclusive deals.
Please visit www.thefoodsafari.com.sg for more information.
Issued by Singapore Press Holdings Limited
Co. Regn. No: 198402868E
For media enquiries, please contact:
Ms Elaine Chia
Sphere Exhibits Pte Ltd
DID: (65) 6319 1696
Fax: (65) 6741 1683
Ms Selina Esther Lim
Singapore Press Holdings Limited
DID: 6319 1872
Fax: 6319 8150
About Sphere Exhibits Pte Ltd
in April 2008 and wholly owned by Singapore Press Holdings (SPH),
Sphere Exhibits, which stands for "SPH Events, Roadshows and
Exhibitions", aims to be the leading lifestyle event company behind
exciting and innovative fairs, shows, events and exhibitions for mid to
Backed by a committed and
experienced team of professionals and SPH’s comprehensive range of
advertising platforms, these events with unique concepts will not only
draw local audiences but also regional participants. Sphere Exhibits is
committed to building memorable and quality events which will be
founded on research, planning, an established network of resources, and
a wild but solid imagination.
About Singapore Press Holdings Ltd
Newspapers and Magazines
Main board-listed Singapore Press Holdings Ltd (SPH) is the leading
media company in Singapore, delivering news and information through
print, Internet and broadcasting platforms. In Singapore, it publishes
17 newspaper titles in four languages. Every day, 2.9 million
individuals or 79 percent of people above 15 years old, read one of
SPH’s news publications. SPH also publishes and produces more than 100
magazine titles in Singapore and the region, covering a broad range of
interests from lifestyle to information technology.
Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 150
million pageviews with 9 million unique visitors every month. Apart
from SPH AsiaOne portal, SPH’s online and new media initiatives include
a revolutionary mobile advertising and information service, ZapCode;
online marketplace for products, services and employment, ST701; local
search and directory engine, rednano.sg; STOMP (Straits Times Online
Mobile Print), a portal that connects, engages and interacts with
readers on the Web and via mobile phone messaging; omy, a bilingual
news and interactive portal and The Straits Times RazorTV, a free
access interactive webcast service offering live chat shows and video
on demand clips.
SPH has a 20 percent stake in MediaCorp TV Holdings Pte Ltd, which
operates free-to-air channels 5, 8, U and TV Mobile, and a 40 percent
stake in MediaCorp Press Pte Ltd, which publishes the free newspaper,
Today. In the radio business, SPH has a 80 percent stake in SPH
UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3
FM in Mandarin and Radio 91.3 FM in English.
In addition, SPH has ventured into outdoor advertising through its
wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore´s
largest outdoor motion display advertising network media company, and a
35 percent stake in TOM Outdoor Media Group, a leading outdoor
advertising company in China.
SPH owns and manages Paragon, the prime retail and office complex in
the heart of Orchard Road, Singapore’s main shopping belt. SPH’s
wholly-owned subsidiary, Times Development Pte Ltd, is also developing
a 43-storey upmarket residential condominium, Sky@eleven, at Thomson