Fizz, Brew and UltraFresh – Three cross-media packages from SPH to cater to advertisers´ diverse needs
Singapore, 11 Dec 2008 - Singapore Press Holdings (SPH) has put together three cross-media packages for advertisers to reach their target audience across a variety of media platforms, including print and online advertising.
Created by SPH’s Strategic Marketing Department, these packages will allow advertisers to pick a pre-determined basket of media owned by SPH, and select one which will best reach out to their target segments.
Across Singapore´s ever-increasingly dynamic advertising scene, media buying is not as straight forward as it used to be. The savvy advertiser is now constantly on the lookout for multi-touchpoint media solutions to address their communication needs.
Besides being the market leader in print advertising, SPH is a multi-media powerhouse with a large array of media platforms in its arsenal. With this strategic advantage, SPH is able to offer advertisers cross-media marketing solutions from print, radio, online including Internet TV, mobile and even outdoor. SPH has also recently ventured into the exhibition market through its subsidiary Sphere Exhibits Pte Ltd.
SPH Is On! is the name of the current campaign which highlights the multiplier effect and impact advertisers will get to enjoy when they buy any one of the three 3-in-1 integrated advertising packages which feature best-in-class media, such as:
- On Print – SPH publishes 17 newspaper titles and more than 100 magazines titles.
- On-the-Go – SPH´s mobile platforms include ZapCode, Location-Based Services (sms push), Rednano Mobile, and more.
- On Air – SPH runs two radio stations, Chinese station Radio 100.3FM & English station Radio 91.3FM.
- On-the-Ground – Event and exhibition management services are offered by SPH´s subsidiaries Sphere Exhibits and SPH MediaBoxOffice Pte Ltd´s (SPHMBO) events arm.
- Online – SPH´s extensive array of online platforms include news portal AsiaOne, e-marketplace ST701, citizen journalism portal STOMP, omy.sg and The Straits Times Razor TV, a new Internet TV by SPH.
- On Screen – Refers to SPHMBO´s network of more than 500 digital screens, including 5 large outdoor LED screens.
The packages have been strategically put together to help advertisers maximise their reach of three distinct target groups:
- Fizz Package – For advertisers who want to reach out to YOUTHS:
The New Paper (On Print), STOMP (Online) and location-based sms at youth zones (On-the-Go)
- Brew Package – For advertisers whose target audience are PMEBs
The Straits Times (On Print), AsiaOne or straitstimes.com (Online) and SPHMBO´s digital network (On Screen)
- UltraFresh Package – For advertisers targeting HEARTLANDERS:
Shin Min Daily News or Lianhe Wanbao (On Print), Radio 100.3FM (On Air) and SPHMBO´s digital network (On Screen)
Mr Leslie Fong, SPH´s Senior Executive Vice-President for Marketing, said: “SPH is always on the lookout for ways to serve our advertisers better. With this latest offering, they will be able to zero in on the exact target groups they wish to reach, do it across different media and enjoy cost efficiencies."
As an incentive, advertisers who invest in one or more of these packages for campaigns scheduled between January and March 2009 will enjoy attractive discounts.
Mr Fong added: "This is also part of our way to help advertisers keep marketing costs manageable and cost-efficient in light of the current economic climate. At the same time, SPH is helping them to maximise the benefits from utilising the targeted marketing tools that we offer."
Issued by Singapore Press Holdings Limited
Co. Regn. No: 198402868E
For media enquiries, please contact:
Singapore Press Holdings
Tel: 6319 2261
HP: 9798 6097
Kuah Sok Khim (Ms)
Strategic Marketing, Marketing Division
Tel: 6319 1945
HP: 9623 0054
About Singapore Press Holdings Ltd
Newspapers and Magazines
Main board-listed Singapore Press Holdings Ltd (SPH) is the leading media company in Singapore, delivering news and information through print, Internet and broadcasting platforms. In Singapore, it publishes 17 newspaper titles in four languages. Every day, 2.9 million individuals or 79 percent of people above 15 years old, read one of SPH’s news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.
Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 150 million pageviews with 9 million unique visitors every month. Apart from SPH AsiaOne portal, SPH’s online and new media initiatives include a revolutionary mobile advertising and information service, ZapCode; online marketplace for products, services and employment, ST701; local search and directory engine, rednano.sg; STOMP (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging; omy, a bilingual news and interactive portal and The Straits Times RazorTV, a free access interactive webcast service offering live chat shows and video on demand clips.
SPH has a 20 percent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 percent stake in MediaCorp Press Pte Ltd, which publishes the free newspaper, Today. In the radio business, SPH has an 80 percent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 FM in Mandarin and Radio 91.3 FM in English.
In addition, SPH has ventured into outdoor advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore´s largest outdoor motion display advertising network media company, and a 35 percent stake in TOM Outdoor Media Group, a leading outdoor advertising company in China.
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore’s main shopping belt. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.