The new student paper zbCOMMA is launched in Jan 7,2009. It is the revamped product of Friday Weekly, a 17 year old Chinese paper targeted at secondary school students.
Unlike Friday Weekly, zbCOMMA is distributed to schools together with Lianhe Zaobao on Wednesdays, acting as the “ bridge ” for students to get in touch with Zaobao. It consists of follow-ups on news in ZB, articles written by ZB reporters and blurbs for ZB news that serve to connect students with ZB.
Besides adopting a bright and youthful look that appeal to students, zbCOMMA includes features on social issues and youth topics,news personalities,sports scenes and juvenile court cases that provide an enriching reading experience for students.
Youth favourites like computer graphics, blogs, magic shows and entertainment news are also featured to enhance reading interests.
Its website zbCOMMA.sg includes online discussions and interactions with youth on topics featured in the paper.Teachers can download questions set by experts on news and articles in the paper through the eClassroom.
As a newly launched paper, zbCOMMA is gaining popularity among students and teachers have started to use it as teaching material during Chinese lessons.
Daily Average Newspaper Circulation (Aug 2012): 59,700
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