- Launch is part of latest subscription drive “Great Gold Rush with The Straits Times”
Singapore, 11 January 2012 – The Straits Times (ST), the flagship newspaper of Singapore Press Holdings, will launch its application for Android smartphones, from Monday, 16 January 2012.
The Android app will provide full editorial content of ST’s daily print edition, as well as free breaking news, push notifications of breaking news and access to a 7-day archive. The app can be downloaded from the following websites under the app name “The Straits Times” from 16 January onwards:
To subscribe to the ST Android packages, go to www.stsubscribe.com
or call 6388 3838 or 6319 1800 from 12 January onwards.
With the introduction of its Android Smartphone app, ST is now available on the two most popular platforms for mobile devices in Singapore. The ST iPad and iPhone universal app was launched in August last year and was well-received by the public. The app garnered more than 126,000 downloads within 24 hours of its launch.
Readers can subscribe to the ST Android Smartphone app through two All-in-One price packages, as part of the “Great Gold Rush with The Straits Times” subscription drive, starting from 12 January to 26 February 2012.
The ST All-in-One package A
costs $26.65 per month. It will comprise the daily ST newspaper; the ST Online free and premium editions (www.straitstimes.com
) and a choice of either the iPad/iPhone edition or the Android Smartphone edition.
The ST All-in-One package B
costs $28.65 per month. It will comprise the daily ST newspaper; the ST Online free and premium editions (www.straitstimes.com
) and access to both
the iPad/iPhone edition and the Android Smartphone edition (up to two devices).
The “Great Gold Rush with The Straits Times” subscription drive offers existing subscribers to the print and All-in-One packages a chance to win one of five hundred limited edition 24K gold-plated Year of the Dragon medallions. There will be a subscription drive roadshow from Saturday to Wednesday, 14-18 January, 10am to 10pm at the Central Atrium, Level 1 of Jurong Point, and the official launch event on Sunday, 15 January at the same venue from 11am to 1pm.
To sign up, current subscribers who purchase their daily newspaper through their vendors will have to convert to being direct subscribers of SPH. For conversion or for existing subscribers who wish to upgrade to the new All-in-One packages, visit www.stsubscribe.com
or call 6388-3838/6319-1800 to learn more about the “Great Gold Rush with The Straits Times” subscription drive.
The various ST editions can also be purchased separately. Currently, a monthly subscription to The Straits Times newspaper costs $24.65, excluding delivery charges. The ST Online standalone edition costs $7 a week or $26.65 per month.
A subscription to the ST iPad and iPhone editions can be purchased from the App Store at US$7.99 (approximately S$10) a week or US$27.99 (approximately S$35) a month. Currently, those who purchase an iPad and iPhone subscription are given free access to the ST Online edition,
A summary of the various pricing packages, and details of how to subscribe to the ST All-in-One packages, are found in Appendix 1 and 2.
Mr Patrick Daniel, Editor-in-Chief, English and Malay Newspapers Division, said: “Since the launch of our iPad and iPhone app in August, we have received constant requests from readers to make ST available on the Android platform. Market surveys have shown an increase in the number of Android smartphones in use, so our latest app serves a real need.”
Mr Han Fook Kwang, Editor of The Straits Times, said: "With the Straits Times now available on Android smartphones in addition to iPads and iPhones, we can now extend our reach to a new group of readers who can read and access our quality news offerings any time of the day, while on the go.”
For circulation queries, please call the SPH customer service hotline at 6319-1800 or email firstname.lastname@example.org
. The operating hours of the customer service hotline are 8.30am to 5.30pm (Mondays to Fridays), and from 8.30am to 12.00pm on Saturdays. The hotline is closed on Sundays and Public Holidays.
|33KB||Appendix 1 ? ST subscription pricing packages|
please click here
|33KB||Appendix 2 ? How to subscribe to the ST All-in-One package|
please click here
Selected screen shots of ST Android app edition
Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E
For more information, please contact:
Ms Chin Soo Fang
Singapore Press Holdings Limited
DID – 6319 1216
Mr Yeo Siew Chi
Singapore Press Holdings Limited
DID – 6319 1586
About The Straits Times
The Straits Times, the English flagship daily of SPH, has been serving readers for more than a century. Launched on July 15, 1845, its comprehensive coverage of world news, East Asian news, Southeast Asian news, home news, sports news, financial news and lifestyle updates makes The Straits Times the most-read newspaper in Singapore.
Quality news, in-depth analyses, impactful commentaries and breaking stories are packaged to give readers riveting accounts of events in Singapore, the region, and beyond.
The Straits Times' key strength is in its world class coverage of news outside Singapore. With 20 bureaus in major cities around the world, The Straits Times correspondents bring world news to readers on a Singapore platter, helping them appreciate world events from a Singaporean perspective.
In keeping with the times, The Straits Times introduced weekly supplements such as Digital Life (DL), Urban and Mind Your Body (MYB) to complement The Straits Times as well as IN and Little Red Dot to cater to young readers in schools. This year (2010), IN won the World Young Reader prize for the Newspapers In Education category. The prize was awarded by the World Association of Newspapers and News Publishers (Wan-Ifra).
The Straits Times is also available online at www.straitstimes.com, as well as on iPads and iPhones through the enhanced ST app. The comprehensive website provides a free breaking news section, with real-time news updates, and the ST Online Premium edition, which gives subscribers interactive access to ST’s comprehensive news coverage – including commentaries, analyses, blogs, and videos from its multimedia news portal RazorTV – on the go. Users can access a seven-day archive of past editions.
At Wan-Ifra's Digital Media Awards 2011, ST won Gold awards for Best Newspaper website and Mobile Publishing (iPhone). In addition, two bronze awards were given to ST's social media website Stomp and for Cross Media Advertising on the iPad.
About Singapore Press Holdings Ltd
Main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia's leading media organisation, engaging minds and enriching lives across multiple languages and platforms. It publishes 18 newspaper titles in four languages and over 100 magazine titles in Singapore and the region. On an average day, 2.92 million individuals or 74 percent of people above 15 years old, read one of SPH’s news publications. SPH’s internet editions of its major newspapers enjoy over 330 million page views with 18 million unique visitors each month. Other new media initiatives include AsiaOne, omy.sg, ST701, Stomp and The Straits Times RazorTV. SPH has also ventured into book publishing, broadcasting, out-of-home advertising and properties.