Singapore, 5 October 2006 - An ad campaign developed by the Creative Services team of Marketing Division at Singapore Press Holdings has won a finalist certificate at the prestigious New York Festivals (NYF) last month.
The ad campaign to promote the first season of SPH Gift of Music, a concert series sponsored by SPH to bring music to the community was one of the finalists in the Corporate Image/ Information category of this year’s international advertising competition.
The series of three print ads showing images of plants and trees "morphed" into musical instruments such as the saxophone, clarinet and the double-bass was created in 2005 to launch the inaugural SPH Gift of Music series. The creative concept promotes the idea of bringing music to outdoor venues such as parks and the heartlands. SPH Gift of Music has since become a popular concert series which is currently into its second season.
This year’s award-winning entries were chosen by more than 200 Advertising, Marketing and Production Executives and Creative Directors from over 50 countries. No other international advertising awards has a panel of judges with the magnitude as that of the NYF.
Leading the creative team to produce the award-winning ads is Executive Creative Director Linda Leong. The other team members are Associate Creative Director Dollah Jaafar, Senior Copywriter Jade Mok, Art Director Michelle Teo and Senior Designer Rachel Chin.
This is not the first time Creative Services is recognised at the NYF. Their past works won 7 Finalist Awards in 2000, 1 Bronze in 2001 and 3 Finalist Awards in 2003 at the renowned advertising competition.
"This year’s win is made more meaningful as it is the first in-house ad campaign promoting an SPH corporate sponsorship event which is being recognised at an international competition. It is encouraging that our corporate branding effort pays off as we were up against some of the best ad agencies in the world," says Linda, whose creative team is no stranger to winning other international advertising awards.
In 2005, Creative Services walked away with the Best Campaign at the Pacific Area Newspaper Publishers’ Association (PANPA) Advertising Awards with an ad campaign to hype up Lianhe Zaobao’s revamped Sunday edition.
Click on these attachments to view their award-winning ads at NYF --->
About New York Festivals
The 49-year-old NYF produces six annual international awards competitions including Film & Video, Television Programming and Promotions, Radio Programming and Promotions, Television and Radio Advertising, Design, Print & Outdoor Advertising, and Media. Entries for each competition are judged both in the United States and overseas by panels of peers in their respective industries. Founded in 1957, the Manhattan-based NYF now has representation in 62 countries.
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About Singapore Press Holdings Limited
Main board listed Singapore Press Holdings Limited is the leading media company in Singapore, in the print, Internet and broadcasting platforms. It publishes 14 newspapers in the four official languages, including Singapore’s first free Chinese newspaper, My Paper, and over 80 magazine titles. Everyday, 2.7 million individuals, or 83 per cent of the people above 15 years old, read one of the SPH publications. Its Internet Business Unit manages the online editions of SPH’s major newspapers, which enjoy over 100 million pageviews from 6 million unique visitors every month. More recent online additions are the classified website, ST701, and STOMP (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Internet and via mobile messaging.
SPH owns and operates Paragon, the prime shopping and office building in the heart of Orchard Road. Paragon features international brands and luxury goods, restaurants serving wide-ranging cuisines and lifestyle facilities such as spas and a fitness club.
SPH also owns a 20% stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40% stake in MediaCorp Press Pte Ltd, which publishes free sheet Today. SPH has a 70% stake in SPH UnionWorks, which operates two entertainment radio channels, Radio 100.3 in Chinese and Radio 91.3 in English. In addition, SPH holds an 80% stake in SPH MediaBoxOffice Pte Ltd, Singapore’s largest LED network media company, and a 35% stake in TOM Outdoor Media Group, a leading outdoor advertising company in China.